Edgar 'Eddie' Diaz did a good job! He was very helpful and we got what we actually wanted to get!!!!! He didnt try and sell us something we couldnt afford. We started on a used and went to a new for a very similar payment.


Your Kia Dealer in Sheffield, AL

If you’re looking for a great place to find a Kia model – like the Optima, Soul or Forte – near cities like Muscle Shoals, Florence or Tuscumbia, Alabama – then you’ve found the right website. Shoals University Kia is located in Sheffield, and we’ve got a selection of over 100 different Kia models in all different segments, trim levels and colors.

We’ve been in the neighborhood since 2012 as a family-owned dealership belonging to the Greenway Auto Group, and we pride ourselves on delivering some of the best customer service – and automotive service – in the area. Be sure to browse our website for more information, or just stop right into the dealership!

Shoals University Kia