Welcome to Shoals University Kia, Proudly Serving Florence AL, Athens AL and Lawrenceburg TN Drivers

One thing we're known for here at Shoals Kia is our trade-in policy. No matter what, we will give you at least $4,500 for a trade-in. There are absolutely no restrictions. If you have an old, clunky car you're ready to trade in for an all-new Kia vehicle, don't hesitate to bring it here to Shoals Kia. This is an excellent opportunity for drivers in the Shoals area to take advantage of huge savings when it comes to a new Kia vehicle. There's no need to wait for the perfect time or search for new parts at a junkyard to keep your old vehicle on the road. Here at Shoals Kia we want to get you behind the wheel of a new Kia vehicle that is much safer and more efficient than the outdated vehicle you're driving now.

In addition to providing the drivers of Sheffield, Alabama with a cornucopia of new Kia Forte, Sorento, Soul, Optima, Rio vehicles and used cars, we at Shoals University Kia are dedicated to all of your automotive needs. Namely, that includes helping you find the model that best suits your lifestyle and your budget through conversations with our sales consultants and Kia lease and financing experts.

But wait, there's more. After you've left our showroom and driven your new car home, our longstanding relationship has only just begun. Over the miles that you and your Kia car share, our Kia Forte, Sorento, Soul, Optima and Rio service technicians are available to carry out your model's routine maintenance needs. Moreover, our comprehensive parts department houses all the fixings that do-it-yourself drivers require when electing to tackle their own automotive repairs.

In summary, we at Shoals University Kia are looking forward to assisting you in the ways in which match your automotive needs. To learn more about the products and services that our team provides, we welcome you to visit our showroom at your earliest convenience. Housed nearby at 4109 N. Jackson Hwy Sheffield, Alabama we're happy to continue the conversation and answer any questions.


Shoals University Kia

4109 N. Jackson Hwy
Directions Sheffield, AL 35660

  • Sales: (256) 978-1000
  • Service: (256) 978-1000
  • Parts: (256) 978-1000


  • Monday 8:30am - 8:00pm
  • Tuesday 8:30am - 8:00pm
  • Wednesday 8:30am - 8:00pm
  • Thursday 8:30am - 8:00pm
  • Friday 8:30am - 8:00pm
  • Saturday 9:00am - 8:00pm
  • Sunday Closed